Eye C Optometry is a start-up independent optometry practice in South Perth. The practice dedicates itself to the careful selection of boutique and bespoke eyewear, as well as advanced clinical eyecare such as myopia control and keratoconic contact lens fitting. We incorporated frame brand imagery, consistent practice branding, online bookings, and clear marketing messages throughout the design. We also provided full copywriting for the site with strategic integration of SEO throughout.